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Two Out of Five Moms Regularly Turn To Digital Resources To Get Healthy Eating and Nutrition Information For Themselves & Their Families, According to Womensforum.com Exclusive Survey
CHICAGO, IL – August 18, 2014 – An exclusive survey of more than 1000 women by Womensforum.com reveals that over a third (36%) of moms say that they are regularly concerned about childhood obesity in their home. However, twice as many (70%) admit that they are typically worried about their own weight. That figure also corresponds to the level of weight anxiety among women who are neither a parent nor have children currently living in their household (73%).
Online Marketing On Par With Traditional Newspaper Advertising For New Grocery Product Discovery
Chicago, IL – January 30 2014 – An exclusive study of over 2,200 moms who primarily buy food for their family at supermarkets reveals that an overwhelming majority (89%) are regularly influenced by coupons to try new food and drink products. Conducted by the popular online community Womensforum.com, the “Womensforum.com Supermarket Moms Survey” also finds nearly half (49%) of grocery-seeking moms see it as a frequent occurrence.
Program Includes Original Digital Video Series, Blogger Integrations, Custom Content Widget, Social Media Activations & More
Chicago, IL – May 20, 2014 – Sweet'N Low, America's favorite zero-calorie pink sweetener, announced today that it is launching a new comprehensive advertising campaign entitled "Makin' Life Sweeter" with Womensforum.com as a key women's digital partner. With a blend of native and display elements, the program is designed to effectively reach and engage the web property's female audience of nearly 39 million unique visitors per month.*
DIGITAL PIONEER WOMENSFORUM.COM, ATTRACTING A FEMALE AUDIENCE OF 45 MILLION STRONG, EXPANDS ADVERTISING OPPORTUNITIES FOR BRAND MARKETERS
Capital Investment from H.I.G. Growth Partners Sparks Broadening of Native, Mobile, Digital Video & Performance-Driven Offerings, As Well As New Acquisition Plans & Sales Strategy
Veteran Executives from Glam Media & ValueClick Join Leadership Team
Chicago, IL – August 14, 2013 – With over 45 million unique visitors per month* and 17 years of history and experience in reaching the highly coveted female audience, Womensforum.com – one of the first and largest online communities targeting women – is expanding its resources and capabilities to deliver impactful results for marketers seeking to reach women where they live online.
BOSTON, MA - October 17, 2012 – H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm, is pleased to announce that its newly-formed portfolio company, Escalate Media Holdings (“Escalate Media” or the “Company”), has completed the acquisition of womensforum.com, Inc (“womensforum.com”) and Escalate Media, LP (“Escalate”).